
Fat Wallet
FAST GUIDE TO MONEY
Stephen Church
A little bit about this project and my involvement: Fat Wallet is your fast guide to money written by my dad Stephen Church, illustrations and layout by Becca O'Shea, and photographs by me. The creative direction for the photographs were a collaborative effort from all three parties, but we all thought it was best to go bright with the colour palette. Against the grain of the traditional look and feel accompanying money speak. This project consisted of 16 or 17 mini photoshoots illustrating various concepts in the book. Each one presented a unique challenge requiring that we source or create the props ourselves. We also pulled in talented individuals to model crazy yellow wigs, sport shark hats, snorkels and pull funny faces. A lot of spray paint was used but no animals were harmed in the making of the book. For me the most exciting part of this project was collaborating with these two and seeing the finished book in print! After what was countless hours of writing, designing, illustrating and photographing - it all came together seamlessly.
Most importantly and the driver for this project, is seeing first hand money causing much unnecessary grief for people and couples. With a look at your unconscious beliefs and attitudes towards money, you can uncover what drives your money behaviours. Learning how to master money and enjoy a fulfilling life is the ultimate goal here. I am so stoked to have been apart of this project as this book enables just that. Get your copy here.
Where do you turn to get competent with money? Money is a core survival skill yet honest discussions about money and personal finance remain a social taboo. We receive little, if any, training in money mastery.
Fat Wallet is a quick reference for all things money. Geared toward young adults and useful for everyone, the book uncovers our unconscious beliefs and behaviours that influence our money decisions. Readers discover the steps necessary to becoming a great investor.
Full of useful tips and advice from a successful businessman, the book covers all you need to know if you desire a more prosperous and fulfilling relationship with the money in your life. In addition to covering the basics of banking, saving, borrowing and investing, Fat Wallet includes an extensive lexicon where you can quickly look up terms often used in the money world.